Finding the Optimal Pricing Strategy for Enhance Pickleball
Curvature helped Enhance Pickleball methodically test their pricing in an up-and-coming market.
Enhance Pickleball are a fast growing pickleball equipment brand. Their mission is to provide pickleball players with the best available practice tools to take their games to the next level.
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The Setup
The brand had decided their prices based on gut-feel and market positioning, but felt they could increase conversion and profit per visitor with a more data-driven approach. We created a series of product price reduction experiments to find the perfect price points for their range.
The Results
The Curvature AI Copilot suggested price reductions of around 10% to 25% for the various product.
Profit per visitor increased between 5% and 20% as a result of the experiments.
Furthermore, the AI could forecast scenarios based on future holiday campaign discounts, and advise on base prices and recommended discount levels.
"Easy to understand, I liked the process so much better than alternative tools."
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